Investigating IT Standardization Process through the lens of Theory of Communicative Action
Abstract:
Developing standards is a social practice wherein experts engage in discussions to evaluate design solutions. In this paper, we analyze processes followed to develop SOAP standard from the theory of communicative action
perspective, which argues that individuals engaged in social discourse would exhibit five possible actions: instrumental, strategic, normatively regulated, dramaturgical, and communicative. Our findings reveal that participants in standardization processes engage in communicative action most frequently with aim of reaching mutual understanding and consensus, engage in strategic action when influencing others towards their intended goals, engage in instrumental action when taking responsibility for solving technical issues, engage in dramaturgical action when expressing their opinions, and engage in normatively regulated action when performing roles they assumed. Our analysis indicates that 60% of activities performed are consensus oriented whereas the rest are success oriented. This paper provides empirical evidence for Habermasian view of social actions occurring in the standardization process setting.
Authors:
Karthikeyan Umapathy, Sandeep Purao, and John W. Bagby
Conference:
2015 Workshop on e-Business, Fort Worth, TX, USA
Dates:
December 12, 2015
DOI for the paper:
http://web2015.isy.vcu.edu/pdf/RIP/WeB2015_CameraReady_6.pdf
Link to the presentation:
https://prezi.com/p4vlpejt_twt/investigating-it-standardization-process-through-the-lens-of/
I was also invited to participate in a panel discussions.
Panel Discussion:
Leveraging Service Computing and Big Data Analytics for E-Commerce
Panelists:
Kathikeyan Umapathy, University of North Florida
Hsing K. (Kenny) Cheng , University of Florida
Mohan Tanniru, Oakland University
Wynne Chin, University of Houston
Workshop Program Schedule:
http://web2015.isy.vcu.edu/pdf/WeB2015%20Program%2012-9-15.pdf
Link to the presentation:
http://www.slideshare.net/kumapathy/leveraging-service-computing-and-big-data-analytics-for-ecommerce
http://web2015.isy.vcu.edu/pdf/WeB2015%20Program%2012-9-15.pdf
Link to the presentation:
http://www.slideshare.net/kumapathy/leveraging-service-computing-and-big-data-analytics-for-ecommerce