Services Science discipline explores the underlying phenomenon beyond services economy. Services economy currently dominates global economy; nearly 2/3 of the global economy activity is from services sector. This shows how important services science discipline is. However, this discipline is taking its baby steps with lot much more to be explored and challenges to be faced.
CACM special issue on Services Science that appeared in July 2006, show cases shows importance of this discipline and challenges it faces.
Link for table of contents for July 2006 CACM issue.