Won the Best Student and Faculty Research Paper award in the 2019 Southern Association of Information Systems (SAIS) Conference

The paper coauthored with Hibah Khalil and titled "An Exploratory Study on the Influences of Website Quality on Actual Purchase and Moderation Effects" won the best student and faculty research paper award at the 2019 Southern Association of Information Systems (SAIS) Conference. The paper was presented by Hibah Khalil.

Abstract:
In the context of e-tailing, website quality serves as a portal that affords informational cues of the product and services offered. Many scholars proved that more than a satisfactory website quality is one of the critical aspects for the success of the e-tailer as well as achieving customer’s purchase intention. However, the moderating effects of perceived risk and price tolerance on the relationship between website quality and purchase intention have not been examined. Furthermore, relationships between actual purchase and purchase intention have been relatively uncovered. Drawing from literature, we propose a research model to investigate interrelationships among website quality, purchase intention, actual purchase, perceived risk, and price tolerance. Conducting this research would contribute to our understanding of the moderator influence on the relation between website quality and purchase intention in the e-tailing environment and how this relationship leads to actual purchase behaviors.

Authors:
Hibah Khalil, and Karthikeyan Umapathy

Conference & Location:
2019 Southern Association for Information Systems (SAIS), St. Simons Island, GA, USA

Date:
March 22, 2019

Link to presentation:
https://prezi.com/vdxrtrikmjmr/sais-2019/

Paper on Conceptual Model of Website Design Elements that Influences Credibility and Trustworthiness accepted at the 2015 SAIS Conference

Paper title: Conceptual Model of Website Design Elements that Influences Credibility and Trustworthiness

Abstract:
In today’s competitive environment, it is important for web designers to understand what design elements are essential for attracting visitors, making the visitor trust the website, and perform intended actions like placing an order and revisiting the site.  Trustworthiness of a website heavily relies on a good first impression and visitor’s visual perception of the user interface. Therefore, the focus of this research is to investigate the effects of visual design elements on trustworthiness of a site. In this research-in-progress paper, we develop a conceptual model to depict the relationships among website design elements and trustworthiness. This conceptual model aids website designers understand what elements are appealing to the visual senses, and conjures credibility and trust.

Authors: Chris LaValley and Karthikeyan Umapathy

Conference:
2015 Southern Association for Information Systems (SAIS) Conference
Hilton Head, SC, USA, March 20-21, 2015

Link to the presentation:
https://prezi.com/qojhcmuut8oq/website-trustworthiness-conceptual-model/

BROKEN LINK - Your company’s website may be doing more harm than good

Jacksonville 904 magazine August 2013 issue provides some good best practices to follow when building business websites. Well, I have admit my bias about the article as I was interviewed by the author. Article is written by Jocelyn Tolbert.

Article link: http://trendmag2.trendoffset.com/publication/?i=169064&p=18

Mobile-friendly: http://trendmag.trendoffset.com/article/Media/1467848/169064/article.html